1. This commercial borrows Charles Bukowski's The Laughing Heart.
2. The use of this poem by a corporation might be ironic because corporations are legal entities with certain legal rights, but often exercise human rights against real individuals and can be responsible for human rights violations. This poem expresses individuality and living your own life and breaking free from people who abuse their control and power which is what corporations do. This corporation is doing exactly the opposite of what the poem says in trying to persuade the viewer to buy their product.
3. Yes, the poem reflects the reputation of the author. Charles Bukowski is known for writing about the ordinary lives of poor Americans and their problems.
4. To find the answers to #1 and #3, I looked them up on the internet. For #1 I searched the first line of the poem in quotations on Google and the poem and author came up on many websites. For #3 I typed into Google what Charles Bukowski is known for writing about.
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