The Big Question

Why is almost everything a competition? Competitions used to be looked at as a rivalry between people where they would fight for something. Now, everything is turned into a competition-a competition of who's the richest or the prettiest or most popular. Competition has become so superficial. People even compete over negatives like who got the least amount of sleep. "I'm so tired I only got 6 hours of sleep." "Well I only slept for 4 hours, beat that!" What does one win from this? Lack of sleep? Why does everything have to be a contest?